$99K in Ad Spend to $952K in Assignment Fees
Grant was already a capable wholesaler doing 4 to 5 deals a month in Southern Minnesota. He did not have a closing problem. He had a lead problem. In five months of running exclusive Google and Facebook ads with Bolt Deals, he turned $99,254 in ad spend into 56 deals and $952,088 in assignment fees, all local.
Blended 90-day ROAS across Google and Facebook. $99,254 in total ad spend returned $952,088 in assignment fees on 56 closed deals, at a blended $192 cost per lead and roughly $1,700 cost per deal.
The starting point
Before Bolt, Grant was closing 4 to 5 deals a month at a cost per deal north of $3,280 and roughly a 3X return. Solid, but capped. His deal flow depended on channels that did not scale without more of his time and more manual effort. He wanted to own his market, not fight for scraps in it.
What we ran
We built Grant a two-engine inbound machine on his own ad accounts: Google Search to catch motivated sellers at the exact moment of intent, and Facebook to add volume and retargeting. Every lead was exclusive to Grant, never resold, tied to his brand and his market. Then we paired it with a fast follow-up system so leads did not die in the pipe.
The numbers, by channel
| Channel | Spend | Leads | CPL | Deals | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Google Search | $47,600 | 275 | $173 | 33 | $667,788 | 14X |
| $51,700 | 240 | $215 | 23 | $284,300 | 5.5X | |
| Total | $99,254 | 515 | $192 | 56 | $952,088 | 9.6X |
Google carried the efficiency at a 14X return because intent-based search leads convert hardest. Facebook carried volume and kept the pipeline full between search leads. Together they did what neither channel does alone: predictable, compounding deal flow.
Before and after
| Metric | Before Bolt | With Bolt |
|---|---|---|
| Deals per month | 4 to 5 | ~11 |
| Cost per deal | $3,280+ | ~$1,700 |
| Return | ~3X | 9.6X |
Want numbers like this for your market?
Grant is not an outlier because he is special. He is what happens when a real closer stops starving for leads. Book a call and we will map the same machine for your market.
Explore a partnership Free 30-minute roadmap call · No pressureWhy it worked
Three things, and none of them are magic:
- Exclusive leads. Grant was never the fourth cash offer in a seller's inbox. Every lead was his alone. Read more on why that matters in Exclusive vs. Shared Motivated Seller Leads.
- He owned the accounts. The Google and Facebook accounts, the data, the pixel, all in Grant's name. He was building an asset, not renting lead flow.
- Fast follow-up. Great ads with slow follow-up waste spend. The system called leads back fast, which is where the $1,700 cost per deal came from.
See exactly how the paid-search side works in our guide to PPC for Real Estate Wholesalers.
The takeaway
Grant did not need a new skill. He needed a full pipeline. When an established operator gets exclusive leads on their own accounts with tight follow-up, the math is not close. $99K in, $952K out, in his own backyard.
Dominate your market. Backed by $30M in proof.
Exclusive leads, your own ad accounts, full ownership of the data. If we do not beat what your marketing is doing today, you do not pay.
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